A Reshoring Initiative Case Study:

U.S. Ski Pole Company


  • Company: U.S. Ski Pole Company
  • Location: Cheboygan, Michigan
  • Satisfaction with the results: High


  • Ski Poles for Cross Country, Backcountry / Snow shoeing, and Alpine.


Countries from which reshored: China, Taiwan
Offshore: the work was outsourced.
Factors which made offshoring less attractive: Delivery, Quality, Rework, Warranty, Intellectual Property, Inventory, Emergency Air Freight, Travel Cost/Time or Local Onsite Audit, Communications, Difficulty of Innovation/Product Differentiation, Loss of Customer Responsiveness, Green Considerations, Wage and Currency Changes, Total Cost, Image/Brand (prefer U.S.), Freight Cost, Product Liability, Personnel Risk


Number of employee jobs reshored to make this product: 6
Value of work reshored to make this product ($/year): $100,000.00
Reshored work is in-house.
Domestic factors which made the domestic alternative more attractive: Automation/technology, Government Incentives, Lean or other business process improvement techniques, Redesign of the part, Labor concessions

Additional Background

Relevant Industry: Petroleum and Coal Products
Year Reshored: 2012
Total cost of ownership analysis was used in the reshoring decision.